But they are great ideas to create a high-converting product page
1. Informative but brief product description. Go for the kill right on the beginning. To make a product page convert well, you have to strike a balance between being informative and brief. A selling product page doesn’t speak about features, it shows what particular benefits customers get when they buy the item.
2. Sectioning of product information. Layout the section of information on the product page either using collapsible section or by using individual tabs. Sectioning the information helps to emphasize key product ideas on the small section of the page especially in the mobile version.
3. Use the 1000 x 1000 pixel image. A product image is the only way for a customer to feel the product. Make sure the visitor can zoom in each product photos. A DSLR quality photo is a must for any eCommerce website.
4. Show the back, side, front, top and details. A well-selling page features the product image from different angles or even provides a rotating video showing each part of the product. A stuffed toy product needs details photo of the tails, the hands, the toy dresses, the toy hairs etc. The more details the product the more conversion you can get.
5. Don’t use a model. Many successful web stores show their products on people with different body shapes. This helps customers imagine themselves with items and make purchase decisions easier and faster. Real buyers are either skinny, fat, chubby, short etc. Get a photo of ordinary people, avoid famous personality if the product does not fit on their personality.
6. Add an FAQ and tips to the description to clarify any doubts. You can add this using another tab, another collapsible section or a link to faq page. Collect those frequent question from customer service, they are the best source of information for customer complaints.
7. Provide some saving tips – RollerSkateNation managed to further boost revenue by 99% by placing their hint below the product description. The customers can felt that they are being taken care of. Tips like do not give this to children below 3 years old is a golden tip. Avoid using heavy formula detergent bar are some sample of tips the shows we care for them.
8. Use reviews to build trust. Social proof is bread and batter of the e-commerce website. If you use luckyorange or any video recording tool, you can see the customer taking time to read good reviews. A list of good reviews can increase conversion by 59%.
9. Provide a feedback option on your product page. Ask them what details or the specific part of the product they want to see. Help your visitors save time on shopping to the various website online. Ask them what they want. This will help you build an email list too. Encourage your visitor to leave feedback every time.
10. Use chatbot. Chatbot appears on the lower portion of the product page after the customer reaches a particular minute. The average time the converted customer spend on the webpage.
