Trust factor is the quality and relevance the links while citation factor are the quantity of the links that may not be relevant. In my recent studies. A comparison of 20k links with good TF and 40k links with good CF. The 20k links were bitten in rank.
The on page, quality of content, time on site and bounce rate matter more than DA or TF
In a new product page, I created before the movie arrives for the Disney Troll plush toys. No external links, only social media announcement, internal links and on-page optimization.
The product page rank better against other websites even again ebay, amazon. Quality of product give you rank. After all the toys are original, licensed disney toys, and first production.
