BASIC ECOMMERCE PAGE
- Optimized title
- Featured Image and gallery
- Product price and quantity selector
- Call to action or buy now (huge and long)
- Short description – focus on 2 to 4 words
- Feature descriptions – long paragraph
- Specific measurements and specification
- TABLES AND CHART
- PRODUCT PHOTOS
- PRODUCT VIDEOS
OPTIMIZED ELEMENTS
- Review icons
- Product tagline (Most versatile pet stroller in the market)
- Product variation – perfect for colors, sizes, models and small feature variation
- Featured description – keyword optimized up to 4 to 6 variation
- Shipping policy, return policy, terms of services, and product faq.
- Testimonials in slider not less than 3
- Lifestyle photos – quality video
- Lifestyle videos – quality photo
- Customer photos – dog, stroller and owner
- Customer videos/reels – dog, product and the owner is better
- Certificates/ as featured in – news magazine etc.
- Prominent review with request review icons
- Always offer accessories if you have an add to cart plugin for accessories.
Testing
- Social media advertising – To know how effective your product landign page, buy Facebook and Instagram advert.
- Google shopping and Contextual advert – to know more about quality of the product landing page use banner, shopping, video and text advert. They are faster in providing feedbaci and statistics.
- Organic testing – To test new product landing page using organic, identify original product and redirect it to the landing page.
Optimization of landing product page to look for
- Title optimization – Use more keywords and description to yout title . Use 9 or more words.
- First fold optimization – visitors are lazy or busy so give all basic in the first fold. See Amazon and eBay product page. Look at the first fold.
- Product reviews – must be prominent with link to offer review our product. Maybe at least 3 product reviews and expandable button.
- Present testimonials is full width with photo of the subject together with your product. The instagram username is perfect inclussion giving more proof about the testimonials.
- Using human as featured image together with product is better most of the time*
- It is always advantageous to present the features in infographic form. Because human undertand graphic than text.
- The last part is best for Product FAQs similar to Amazon
