Even if a website provides high-quality products at affordable prices, it is normal for business owners to worry about the conversion rate of their websites. Some entrepreneurs are even shocked at finding out that the bounce rate of their websites is higher than 70%, and there are no regular enquiries about the products they offer at all. The worst-case scenario is that the new visitors actually show a high exit rate when browsing the product or services pages of the websites.
It is not enough for a website to have a cool design and appealing layout. Here are some elements that websites must have to gain better conversion.
Header Elements
- Relevant and branded logo
Having a logo helps your visitors identify your company. Even if your visitors stumble upon your page from other websites, such as social networks, they should still be able to identify your company name or domain. Your logo should also represent the products and services that you offer. The more relevant the design of your logo, the better and faster your visitors can remember your business.
- Website taglines
Tag lines are phrases that provide a somewhat philosophical statement that is related to the reputation of a company. They highlight the quality of the services that a company promises. Tag lines are strategically placed under the company logo, to purposely enhance branding. Catchy tag lines can leave lasting impressions on your visitors. That is precisely why you should “Just Do It,” as Nike always says, or “Think Different,” according to Apple.
- Call to action
A call to action (Call Us Now!) should always be available on your header. It is difficult enough to garner visitors to your website; you must also encourage them to have enquiries about your products and services. And you need to provide complete details for them to send their enquiries to ensure better website conversion.
- Social media integration
Social media is very effective in building your community. To gain more members in your community, you can offer discounts to encourage new members. Having social media icons on your website header is a very strategic way to capture more followers. See the website location for social media icons here: www.sushidigital.com.au
Content Elements
- Strategic navigation menu
In any website, the Homepage is the most important link. However, it can be more strategic to have the Products or Services page as the first link of your website. If a certain link has two or more categories, it is better to use submenu links. These links make navigation much easier for your visitors. Another page you should prioritize is the page that contains social proof. This page must have proof about the quality of your products and services, such as testimonials from your customers. This page can also contain portfolio links, which is good to have if your services are in the line of desktop publishing of CMS web development.
- Website video
Video animation of the company product or services emphasizing quality and benefits or video testimonials from known personalities or executives are very effective in increasing conversions. These can also encourage your existing clients to provide either video or textual testimonials of their experience with your products and services.
- Social proof
Social proof in the form of logos like these in this list can be a good tool to increase conversion. Video testimonials are the best tools, but if you have textual testimonials, make sure each message has its own photos. These photos serve as social proof of the products and services that you provide. Social media followers and portfolio are good examples of social proof.
Opt-in form or sign-up forms
Research shows that email marketing actually has the highest conversion rate, followed by PPC and SEO. This is the main reason you should start building your email list. Having a sign-up form on your website can have long-term benefits, so you must ensure that the digital design of your sign-up form stands out. For example, your website is giving away reports in the form of eBooks or PDF files. The latest trend is actually to use 3D book cover designs, just like the sign-up form here. But if you’re giving away downloadable files in plain document format, it’s better to provide an opt-in form that has an appealing design on your sidebar, just like this.
- Sidebars
The original purpose of the sidebar in WordPress CMS is to display information that should appeared to all pages hence it is usually site-wide in implementation. On the otherhand, for corporate websites, it is better to size your Homepage and Service page to full width. You should also avoid websites that look like personal blogs to ensure that your websites have a corporate feel to it. Remember that the focus of your website is your products and services, so remove offers and banners from these important pages
Check out the website design of these two companies so you can visualize how they enhance their websites with a branding feel.
- Videos
By having videos on your Home page, you also better the chances of getting visitors from video search engines. You may also get good referral traffic from YouTube. Not only can a well-crafted video improve website conversion, it can also help lower bounce rate and get longer visitor time on site. In the long run, videos can also help improve website authority and keyword rankings. Thus, web videos are a must-have in a website.
- Audio
Your videos should also have audio counterparts, which your visitors can download as MP3 files. Remember that a website that has at least five downloadable audio files has higher chances to make it to iTunes audio stores and other audio websites. Providing these also gives your visitors the opportunity to download audio RSS through mobile applications. PowerPress, for instance, is a powerful WordPress plug-in that can integrate audio with iTunes. In the long run, you also gain a share of followers here.
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Rich Snippet for eCommerce Wesbite Rich snippets or structured data mark-ups
Having rich snippets or structured data mark-ups on your website helps Google and Goolebot understand and identify the content on your website. Rich snippets, in particular, can appear in search engine results, which can also improve the click rate for your CMS website.
- Geotagging
Specifying the location of business on your websites helps your website appear in local and map search results. Make good use of Google’s SERPS, especially when handling your local business.
- Google Places
To maximize Google Places, make sure your website includes the complete contact information of your business. Include the complete street address, telephone numbers. Google Places confirmation typically arrives within two weeks to two months after submission.
Web 2.0 Elements
- Blogging with feed
Many times you have read about social media marketing, you most certainly have also read about blogging. New business websites that do not have blog integration will find it difficult to succeed in online marketing. This is because of Google’s algorithm, which gives special attention to regular updates. To do well on Google, websites must provide high-quality and sharable information online. Maintaining a blog provides you the opportunity to do just that, and increase your visitors by expanding keyword inventory with each post on your blog.
Googlebot’s attention is easily caught by websites that are regularly updated. While the Home page and Service page of your website does have sales information, a blog can contain valuable knowledge-based information. The contents of a blog can provide solutions to problems, procedures to complete tasks, and so on. Because of this, blogs can bring traffic spikes , and these can be enhanced further through social media and social bookmarking websites.
- Social media integration
Social media has really taken online marketing by storm. The Share, Tweet, Pin, and so many other buttons can be integrated into your blog posts, making your site more user-friendly and compatible with web 2.0. Having these buttons on your website can create viral traffic from social media, largely through the unique and real experience of your own visitors.
Landing page or sales page
Create an informative sales or landing page for keywords that are not included in the Home or Service pages. Usually, a landing page consists of text, images, videos, contact information, and payment forms. Landing pages should also have fewer outbound links. Landing or sales pages contain semantically related keywords that catch the attention of visitors, engaging them to sign up or directly purchase products or services. Landing pages are also useful in online advertising campaigns since they hold separate analytics. WordPress CMS provides dozens of plug-for sales pages. Many eCommerce web development companies have also tested sales performance by switching its design periodically.
The elements discussed here are the latest trends in online marketing. Proper integration of company brand, social media, regular updates, and quality contents with videos and audio can provide complete online solutions for your business.
If you know of any website elements that are not included here, we encourage you to leave a comment or contact us through email.
If you are looking for a web design company that implements all these website elements, visit www.sushidital.com.au or read the eCommerce solutions.
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