Redesigning your website requires a serious investment of your time and money. You have to revisit, reevaluate, and refine your business’ mission and vision and how you can best communicate them to your targeted audience.
Looking at your existing business website with fresh eyes and how your potential customers would view it is essential as you consider a major redesigning and improvement.
Important Questions to Ask Yourself
When mulling over the essential redesigning aspects of your website, there are key questions that you have to ask yourself such as:
Does the website have what it takes to achieve what you want to achieve? Optimum functionality is very important. Check your website if it has the right plugins or web-based tools where you can implement actions to engage your visitors.
What does it communicate to your visitors? Your website should be an ace when it comes to the overall design (user-friendly) and content (good quality). How your visitors perceive your website will have an impact on your site’s performance.
How does the website compare to your competitors? Do your homework and research about your close competitors. Is their design better than yours? See how they utilize certain functionalities or plugins, and what makes their website more compelling.
Is your website dynamic and have portions where you can easily update? Search engines love those websites that are updated regularly. Be sure that your site is one of those. If you have not added a plugin or portion where you can put a fresh content to your landing pages, include it in your to-do list.
Five Major Reasons Why You Need to Redesign Your Website
Once you have the answers to the questions above, start evaluating your responses and compare them to these five reasons to redesign your site to pull the trigger and start with the redesigning process:
- Inconsistencies. From the colors and fonts to the logo and banner, everything should be consistent to your business brand. Otherwise, if your website looks like a hodge-podge of inconsistencies, redesigning your website is the only wise thing to do.
- Lack of uniqueness. If you’ve noticed, there are many websites today that look very similar or even the same. Do your website a huge favor: make it unique. Please.
- Poor quality content. This is one of the top reasons why the bounce rate of your website is very high. Content doesn’t just refer to the written words published but also to the videos or pictures you add to your web pages. From the banner to the footer, everything should look professional.
- Hard to figure out. Don’t make your readers and visitors have a hard time figuring out your website. Make sure that your website doesn’t look like a puzzle. Give them an easy time using your site and they will thank you for it. Use appropriate tools to improve the user experience.
- Don’t have call to action. You have to know what you want to achieve with each web page. Tell your readers or visitors what to do next after reading your article or sales page. Lure your readers to take action, always. Put a “buy now” or “download” or “contact us” button at the end of your article
