General Online Marketing Campaign

Suggested Online Marketing Campaign

1. Website Preparation

  • a. Website analysis and
  • b. Top 10 competitors analysis
  • c. Keyword research and long tailed keyword suggestions.
  • d. Landing page identification and optimization
  • e. Stats analysis and interpretation

2. On page optimization

 

  • a. Search engine submission, sitemap setup, local places, G+ authorship
  • b. Distribution of 100 maximum keywords and internal link building
  • c. with maximum of 100 pages well distributed keywords

3. Internal Web 2.0 blog integration –

  • a. Site or blog update with minimum of 2 posts per week.
  • b. Minimum of 350 words consisting of text, image and video

4. Social media creation/integration

 

  • a. using top 5 social media profiles,
  • b. members harvesting and
  • c. Social media regular updates.

5. Content Distribution – using not lower than 10 avenues

  • a. Article distribution, blogging, document sharing, press releases, etc
  • b. Required SEO, writer, graphics artist (optional) and video editor (optional)
  • c. Use be everywhere principle on content distribution.

6. Traditional Link building

  • a. Relevant commenting on travel sites
  • b. Relevant forum participation on travel sites
  • c. Local directory submission.

7. Free web 2.0 blogging with Google + Authority with periodic update

  • a. Using Brand subdomain
  • b. Using Place subdomain
  • c. Using Travel blogger subdomain

8. Custom domain blogging – travel niche with periodic update

  • a. Using place domain
  • b. Using travel blogger domain

9. Reporting

  • a. Bi monthly ranking report
  • b. monthly stats analysis report

10. Others program (optional)

  • a. Email list building – provides travel tips and travel packages signup
  • b. Affiliate program – Offer affiliate program with travel bloggers
  • c. Contest program – Sponsor prices from contest

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