You want to grow your online readership. Ensuring the usability of your website could always be a challenge and remains the ultimate aim if you want to retain and build up online presence of your business. The bad news is that if you fail to do so, you can expect many of your visitors clicking away unsatisfied.
Measuring high (or low) performance of your website is crucial to your marketing plan. Here’s a checklist when it comes to checking the usability of your site:
• Have a list of actions or information, or anticipate what your visitors want and how you can offer a service that solves a problem. This would include checking out a product, providing info in an opt-in box, clicking through to an affiliate merchandise or directly shopping for a product from your website.
• If you’re using long pages to supply info, which need users to scroll down, consider putting a ‘back to the top’ button on each of your content.
• Ensure any hyperlinks, that lead the client to merchandise, useful info, or affiliate sites, are clearly outlined.
• Make sure that any keywords you’ve put together, as part of your marketing techniques, aren’t just for attracting more readerships, but also converting more sales.
• Wherever your website includes pictures, or video content, ensure that they load quickly. Most users won’t sit around waiting for an image or video to load.
• Also, ensure any pictures or videos included are literally there to boost the user’s expertise, either by providing helpful info, or a link to a product.
• Take a look at how your website performs on varied browsers. Test your site on various browsers such as Chrome,Internet Explorer or Mozilla Firefox and find out what is the best option you can recommend to your visitors to use.
• Keep your text straightforward, user-friendly, useful and concise. Keep paragraphs to a few or four sentences, and break this up with bullet points, particularly to spotlight vital elements of the text.
• When it comes to putting the prices of your products, or giving special offers, make sure that put up correctly and updated regularly.
Following those above mentioned, proven tips can certainly enhance the performance of your website. It is very important to keep everything into proper consideration to ensure topnotch and highly effective marketing strategy that really works for you
