Optimizing Product Landing Page for WooCommerce

BASIC ECOMMERCE PAGE

  • Optimized title
  • Featured Image and gallery
  • Product price and quantity selector
  • Call to action or buy now (huge and long)
  • Short description – focus on 2 to 4 words
  • Feature descriptions – long paragraph
  • Specific measurements and specification
  • TABLES AND CHART
  • PRODUCT PHOTOS
  • PRODUCT VIDEOS

OPTIMIZED ELEMENTS

  • Review icons
  • Product tagline (Most versatile pet stroller in the market)
  • Product variation – perfect for colors, sizes, models and small feature variation
  • Featured description – keyword optimized up to 4 to 6 variation
  • Shipping policy, return policy, terms of services, and product faq.
  • Testimonials in slider not less than 3
  • Lifestyle photos – quality video
  • Lifestyle videos – quality photo
  • Customer photos – dog, stroller and owner
  • Customer videos/reels – dog, product and the owner is better
  • Certificates/ as featured in – news magazine etc.
  • Prominent review with request review icons
  • Always offer accessories if you have an add to cart plugin for accessories.

Testing

  1. Social media advertising – To know how effective your product landign page, buy Facebook and Instagram advert.
  2. Google shopping and Contextual advert – to know more about quality of the product landing page use banner, shopping, video and text advert. They are faster in providing feedbaci and statistics.
  3. Organic testing – To test new product landing page using organic, identify original product and redirect it to the landing page.

Optimization of landing product page to look for

  1. Title optimization –ย  Use more keywords and description to yout title . Use 9 or more words.
  2. First fold optimization – visitors are lazy or busy so give all basic in the first fold. See Amazon and eBay product page. Look at the first fold.
  3. Product reviews – must be prominent with link to offer review our product. Maybe at least 3 product reviews and expandable button.

 


 

  1. ย Present testimonials is full width with photo of the subject together with your product. The instagram username is perfect inclussion giving more proof about the testimonials.

 


 

  1. ย Using human as featured image together with product is better most of the time*


 

  1. It is always advantageous to present the features in infographic form. Because human undertand graphic than text.

 

 


  1. ย The last part is best for Product FAQs similar to Amazon