Either monthly or every 15th you are require to send progress report and this is your guide. The following are my ideas so you can use as guide or 100%
Benchmarking
1. Ranking on priority
Out of 8 priority keywords 5 improved its ranking while 2 keyword goes down. For the 2nd priority
keywords, Out of 14 keywords 7 keywords goes up while 4 goes down. 3 keywords do not have movement.
The unique visitors for the month of Feb is 69,050 which is 10% lowered than Jan. This is usually due to lower number of days for February. The average pages per visitors is 2.85 but at mid March we got 2.61 page per visitors only.
To increase the number of page or post per visitors we need to make every post relevant and all are quality. I noticed there are 4 Fashion Flash post in the home page this month. I think you should balance the quantity of Fashion Flash in the home page since this Fashion Flash are sending traffics to your blog network.
The average time per visitors is 2min and 30 seconds but by March we got 2:15. Any reason why it happen?
Bounce ate on the average is 55% but by mid March we got 60%. The only possible reason why it happen is
too many Fashion Flash post right now in the home page.
2. Referrals
Google traffics this Feb is 17% lowered than January while direct visitors traffics is on the average.
RSs referred traffic is on the average too.
Pinterest traffics is 2530 on Feb which is average while twitter is only 379 on Feb yet 514 on January. We
have 26% traffics reduction for the month of Feb on twitter. It means we need to focus on twitter this
month by looking for more similar niche and tagging them.
On January the sweepsadvantage.com send 2979 visitors while we got 1322 this Feb or more than 55%
reduction. Does it mean we got less contest this Feb than January. Facebook visitors for Feb got 2%
increase despite short number of days while we got 623 visitors on mobile facebook or 28% improvement.
The following sites
thechicfashionista.com / referral
freestufftimes.com / referral
faboverfifty.com / referral
improved the traffics from January to February while the sites
winprizesonline.com / referral
truthinaging.com / referral
unefemme.net / referral
faboverforty.com / referral
nononsensebeauty.wordpress.com / referral
youlookfab.com / referral
got low traffics referrals this Feb compared to January.
Maybe their traffics are low too this Feb.
3. keyword performance
Unknown keyword for Feb got 8852 visitors or consider as average compared to January. Visitors that used
fabulous after 40 got 1250 visitors and still average compared to Jan.
Keyword with low traffics are
fashion for 40 year olds
clothes for 40 year old woman
tops to wear with leggings
tunic tops to wear over leggings
style over 40
style for women over 40
fashion blogs for women over 40
The keywords with improve traffics performance
what to wear with leggings
clothes for women over 40
over 40 fashion
fashionable over 40
mother of the bride shoes
bobbi brown makeup tips for over 40
Overall comparison between the 2 months are not yet stable as data are still few for trends analysis.
4. stable favorite pages of the visitors
/category/how-to-dress-over-40/dressing-your-figure/
/category/how-to-dress-over-40/is-it-age-appropriate/
/category/how-to-dress-over-40/what-to-wear-to-outfits/
/what-to-wear-with-skinny-pants-and-leggings/
/what-i-wore-casual-fashion-for-women-over-40/
/what-to-wear-over-40-casual-career-dressing/
/style-question-how-to-wear-colored-jeans-when-i-over-45/
/chic-on-the-street-sunday-wedding-attire-and-leggings-over-40/
5. Key metric indicators
Alexa rank last Feb 15 is 252,514 and now it is 243,008 which is a sign of improvement of traffics and
authority.
After we got confirmation from webmaster we got major internal links improvement from 178,219 to 204,041
and the external links improve from 88,984 to 97,050. We still do not have edu or gov links.
6. Google indexed post and pages is 2,310 as of March 15 while we got 1,790 as of of Feb 15. Clearly the
indexing improves after the webmaster confirmation of the site.
7. Social media community or followers
Facebook 6,848 from 6617 last Feb 15
Twitter got 4925 from 4874
Youtube got 988 from 909
Pinterest got 1725 frm 1499
The traffics from social media is rocking. Social media visitors are more growing in stable face while
Google is too erratic.
8. Webmaster impressions
The keyword mother of the bride shoes got 1600 impression while it only got 1000 search engine impression
last January.
Dresses for women over 40 got 400 last Jan then 1000 this March.
Fashion over 40 got 1300 on January while we only have 1000 this March.
Tops to wear with leggings got 1300 last Jan while 900 this March
formal dresses for women over 40 got 320 on January while 700 on March
Based on the trends, there are keywords that need to priority and i need to do something to make sure its
ranking will be stable.
9. These are priority this coming days
dresses for women over 40
tops to wear with leggings
fashion tips for women
what to wear with wedge sneakers
beauty tips for women
fashion for 40 year olds
fashion ideas for women
how to wear leggings with boots
tunic tops to wear over leggings
