Benchmarking
1. For the priority keywords 7 are found in the first page while 3 on the 2nd page. Used Land Rover Parts and Used Jaguar Parts are 2nd and need to replace with new keywords.
Jaguar parts online move from 7th to 4th while Jaguar s Type parts rank 14th last month and now 10th.
The 2nd batch of new keywords added to reduce over optimization of the first 10 are also having a good rank.
Of the 11 keywords that started from nowhere rank. 2 are now in the first page while 2 are on the 2nd page. Range Rover Classic Spare Parts is now rank 10th.
2. Traffics – Total unique visitors this July is 7592 or 10% increase in traffics compared to previous report. Clearly there are signs of improvement in traffics this end of the month of July. Totalo returning visitor is 2371 or 11% increase.
3. Referrals – PPC traffics also improve from 3026 to 3328 this period. This is consider as 10% increase. Direct visitors is a combine traffics of returning visitors from search engine and PPC colected 2667 visitors or 13% improvemen. Google organic traffic sens 1879 visitors or 16% improvement. Finally we are moving upward again.
There are 2 new good referrals form triumphrat.net / referral and hemi6pack.com / referral
4. Keywords performance
Jaguar parts sends 218 visitors or 18% traffic increase. Land rover which remain the same rank send average quantity. Used land rover parts sends 28 visitors or 75% improvement.
used jaguar parts on 2nd rank sends 27 visitors or slight improvement.
jaguar xj8 parts sends 24 visitors or 71% improvement.
On the total, our traffics increase as our keywords rank improve too. The improvement on the average is 15% in my estimate.
5. Traffics by country
Top state that produced traffics are
California
Georgia
Florida
Texas
New York
California visitors show a 12% improvement while Georgia got average increase. Florida sends a total of 674 or 19% increase. Again traffics increased from various States.
6. This reporting marked a new strategy in SEO. There are more comments than content marketing. Commenting provide more SEO benefits than content and article submissions.
