Benchmarking
1. Ranking
For 10 priority keywords only 2 have improvement and 3 goes down a little in
which 7 are found in the first page.
On the 2nd priority 14 keywords, 8 goes up 4 goes down. Those keywords that
goes down will become future priority.
2. Statistics
This March we have a major break through with 76,155 unique visitors for the
whole month of March. This is 10% traffic increase.
The time on site and site bounce rate are average. 67% of the 76,155 new
visitors and its a good news. There are 32,447 returning visitors which is
slightly higher from Feb.
3. Referrals
This month, Google referred traffics is 39,172 or 17% improvement compared to
Feb. Direct visitors or visitors already new the site URL also have 12% traffic
improvement. Visitors from RSS followers also increase by 31%. Yahoo and Bing
traffics also increase by more than 20% compared to Feb.
While search engine traffics improve dramatically, the social media referred
visitors are totally different since its not affected by Google.
Social media referrals
Pinterest got 7% improvement
Facebook got 2% improvement
Mobile facebook got negative 17% referred visitors
Twitter got 22% improvement
Squiddo got negative 14% referred visitors
Youtube got 68 referred visitors only. We got poor performance on video.
Still do not have stumbleupon visitors
No google plus referred visitors
Referred visitors from other blogger
Faboverfifty.com refered send 1117 but this is 45% because this site send 2023
last Feb. It is 44% less traffic this March.
online-sweepstakes.com referred 876 this March but last Feb it is 1202.
thechicfashionista.com referred 845 or 18% improvement
unefemme.net referred 702 visitors or 3% improvement.
therichlifeonabudget.com send 324 or 12% lowered. Do you have any idea why the
traffic is lowered from these sites?
faboverforty.com sends 267 visitors while last feb it sends 302 visitors or 12%
reduction.
some ways to get traffics from these network blogs is through a guest blog post
or through commenting on discussion found in their blog.
4. Keyword performance –
the category “not provided” is a google visitors through keyword. The actual
keywords are hidden from us since google do not like to share more info.
This not provided sends us 12,621 visitors this March. Last Feb we only got
8852 or 43% improvement.
Fashion for women over 40 got 277 visitors or 3% lower than Feb. Actually
ranking improve on this keyword yet the traffics is still lower so maybe this
is problem on meta description of the landing page.
Fashion over 40 got the same rank (2nd) and yet the traffic is lowered by 3%.
The 2 keywords have the same landing page due to keyword similarity.
Mother of the bride shoes got 193 visitors while on Feb it has 218. Almost
average traffic from this keyword. This keyword got 71% bounce rate so we need
to review the content of the landing page if the keyword is relevant to the
post or at least included with some sentence related to the keyword.
“Bobbi brown makeup tips for over 40” is a new keyword that rank well so it has
175 visiotrs this month. This keyword is consider as no competition.
Miracle blur review got low visitors this March or less 36% compared to Feb.
The bounce rate is 87% so this page need a review in content and meta tags.
Wedge sneakers got 82 visitors with 86% bounce rate. It could be an image that
rank well but it worry me since the bounce rate is 86%. I checked the url and
its images are fine at this post “http://www.fabulousafter40.com/the-comfort-
revolution-would-you-wear-a-wedge-sneaker/” Maybe the visitors are looking for
another image.
how to wear ankle pants got 78 visitors or 90% traffic improvement
formal dresses for women over 40 got 16% traffic improvement too.
What to wear in vegas got 68 visitors or almost 300% traffic improvement.
Dresses for women over 40 got 47 visitors with 49% bunce rate so this keyword
will grow inthe coming days.
In general we have a good traffics through our keywords this month.
5. Top pages – The top pages of the sites are
/
/category/how-to-dress-over-40/is-it-age-appropriate/
/category/how-to-dress-over-40/dressing-your-figure/
/how-to-wear-a-pendant-necklace/
/category/how-to-dress-over-40/what-to-wear-to-outfits/
/are-floral-dresses-over-40-old-lady/
/dressing-over-40-spring-fashion-trends-winners-6-5/
/what-to-wear-with-skinny-pants-and-leggings/
Other post got low traffics because their link move from home page to the 2nd
page. I think you should have at post containing list of top 10 post for 2
months. This to give the followers review the old post of the sites.
6. Webmaster impressions happened when the website display on search engine
after the query by any internet users.
What to wear in vegas got 2000 impression compared to 1000 only last Feb.
fashion for women over 40 got 1600 impression compared to 1300 on Feb
mother of the bride shoes got 1600 which is the same last Feb
formal dresses for women over 40 got 900 while it have 700 last Feb
Some keywords need incoming links, social media post and review or comment for
an update.
summer dresses for women over 40
fashion tips for women
clothes for 40 year old woman
how to wear ankle pants
what to wear with wedge sneakers
tunic tops to wear over leggings
sundresses for women over 40
long tops to wear with leggings
style tips for women
what to wear with skinny jeans
how to wear leggings with boots
