Simple, uncluttered web designs that convey a professional image of your business.
The style we use when developing business websites is often referred to as “clean web design.” Web designs that are simple and uncluttered allows visitors to focus on your value proposition, call-to-actions, point of differentiation, case studies, testimonials and other conversion tactics that generate leads and customers for your business.
Why is a simple web design style so important?
In a study by Google, researchers found that not only will users judge websites as professional or not within 1/50th – 1/20th of a second, but also that “visually complex websites are consistently rated as less professional than their simpler counterparts.”
Moreover, “highly prototypical” sites (those sites with web design elements and web page layouts commonly associated with sites of it’s category) with simple visual design were rated as the most beautiful across the board.
In other words, the study found the simpler the design, the better.
“Simple web designs that are free of fancy widgets, homepage image sliders, slow-loading photo galleries, distracting graphics and unnecessary text will help drive conversions and sales.”
High rankings in Google search results
Simple web designs also tend to load much faster which helps you get higher search engine rankings in Google search results.
Higher rankings result in more prospective clients clicking through to your website when searching for your services.
