Google Tag Manager (GTM) is a tag management system created by Google. It allows website owners and marketers to easily add and manage various tracking tags, scripts, and snippets on their website without the need for technical knowledge or assistance from web developers.
With GTM, you can easily deploy tracking codes for various third-party tools such as Google Analytics, AdWords, and many other marketing platforms. The tool provides an intuitive user interface that enables users to create and manage tags, triggers, and variables, and easily integrate them with their website.
GTM works by inserting a container code snippet into your website’s HTML. This container code serves as a centralized location for all your tracking tags. Once the container is installed, you can add and modify tags, triggers, and variables in the GTM interface without having to modify your website’s code directly.
Overall, Google Tag Manager helps simplify the process of managing tracking codes on a website and provides a more efficient way to manage and optimize digital marketing campaigns.
